Founded in 1978, by Claudio Buziol, Replay began as an Italian denim specialist. Soon this brand expanded its product offerings and is now recognised as a worldwide apparel brand under the Fashion Box umbrella, which also has casual wear line WR Replay and kids wear brand Replay & Sons in its stable.
The Fashion Box Group has always been renowned for the attention it dedicates to research, in particular for the quality of its fabrics, the working of materials as well as the development of new technologies and production processes.
For this reason the collections are characterized not only by the design details but also by a superior -- typically Italian -- quality of product in all stages of their production.
Replay’s major strength resides in its shyness and reservedness, peculiarities stressed and evaluated for a higher impact on the consumer who appreciates that shy, self-effacing character; yet being real, authentic and genuine.