Opinion with its head office in Mumbai is under the personal direction of Mr. Sharad Gadkari [ member- MRSI ] was launched in 1987 as India's first independent Market research fieldwork agency specializing in conducting high quality fieldwork for consumer, institutional, & rural research on a nation wide scale.Today, Opinion though is a specialized fieldwork agency it also provides expert services in Market research from questionnaire design & fieldwork to analysis & presentation. Apart from three field officers and nine field supervisors, Opinion has more than 75 male / female interviewers.
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Opinion offers Data Collection, Focus groups, Central location test [ In hall test ] Sales promotion and Analysis of data collected.
Opinion has conducted fieldwork for almost all types of research studies including, New Product Research, Advertising Research, Brand Tracking, Product & Packaging Studies, Usership Studies, Trade Survey, Research on Pharmaceutical Products, Financial Research, Industrial Research, Rural Research, Corporate Image Studies, Media Research and Opinion Poll.
Services also include General Briefings, Field Accompaniment, Back Checks, Strength of Field Force .